Bram van der Ploeg (EFDN) about EFDN Health Programmes – Scoring for Health & Healthy Football League
Bram van der Ploeg, Project Manager at EFDN, is the next confirmed speaker at our 17th EFDN #Morethanfootball Conference in Liverpool on 9 & 11 May 2022.
Bram is currently working at EFDN as a project manager and is responsible for a very diverse amount of projects surrounding CSR within football clubs. In his earlier professional life, he has worked at the foundation of Dutch club FC Utrecht where he was responsible for the monitoring and evaluation of all the projects their foundation was running at the time.
Scoring for Health encourages children from 7 to 14 years and their parents to adopt a healthy lifestyle and make them aware of healthy nutrition. It thus aims to tackle the problem of childhood obesity which, as identified by the World Health Organization, is still a critical issue throughout Europe today. With the underlying target of promoting a healthy diet and lifestyle amongst children, their families and wider communities across Europe, the programme supports the 3rd UN Sustainable Development Goal of Good Health and Well Being and is funded by Erasmus+.
EFDN launched the European Healthy Football League which is an app-based competition encouraging football fans of all ages to make healthy lifestyle choices and compete against fans from other clubs. Together with their fans, the clubs strive to become the healthiest club in the city, country and Europe. Any fan with a phone using Android or iOS can register and start scoring points for their club.
The Healthy Football League is free to use for all European football fans, clubs, leagues and national Football Associations. EFDN members have additional features such as customised leagues with local schools, grassroots clubs or community teams and they can create special medals which they can link to their local health programmes. Clubs can engage even more with their fans by awarding discount on tickets and merchandise or giving away premium match day experiences if they are on top of the monthly league table.