Matt Parish presents new CSR strategy of Liverpool FC Foundation
Matt Parish, LFC Foundation Director, presents the new CSR strategy and best practices of the club’s independent charity.
Liverpool FC has been active in the local community for many years and established the Foundation (the club’s independent charity) in 2010 to bring greater focus to those issues which the club, and the fans, feel are important and fit within the values of the football club. The club believes bringing all parts of the football club together to create the LFC Family can have a profound impact on the local and global community. Mobilising Liverpool fans around the world to work in their local communities with guidance from the Foundation is a key goal for the future. LFC also runs a separate community team, called Red Neighbours, which operates in and around the Anfield area providing short term interventions where required in the areas of food poverty, support for the elderly, encouraging exercise and creating memorable experiences for young people.
Matt Parish – Liverpool FC Foundation
Matt joined the LFC Foundation as Director in March 2019. Having started his professional life as a PE Teacher in South East London, he has over 20 years’ experience in sports and community development having previously worked at Charlton Athletic Community Trust (CACT) and Burnley FC in the Community (BFCitC), two of the leading football club charities in the UK. As Chief Operating Officer at CACT and Director of Education & Inclusion at BFCitC, Matt led on the development of numerous innovative programmes including being commissioned to run local authority youth services, alternative education provision for young people at risk of exclusion from mainstream schools.
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