14th EFDN “#Morethanfootball” Conference Programme

14th EFDN “#Morethanfootball” Conference Programme

Confirmed speakers and the full programme for the 14th EFDN “#Morethanfootball” Conference will progressively be announced on this page – so stay tuned! 

Confirmed speakers:

Confirmed speaking organisations:

  • PSV Eindhoven – Amputee football

Panel discussions:

  • Women’s football development
  • Charity requests

Topics addressed in the programme:

  • Fundraising
  • Sustainability
  • Disability & Accessibility
  • Women’s football
  • Sustainable Development Goals
  • Physical and Mental Health
  • Employability
  • Monitoring & Evaluation
  • Corporate CSR
  • STEM Education

SDG’s addressed in the programme:

Have a look at the line-up of speakers for the last EFDN Conference in Barcelona: 


Ton Strooband – Feyenoord Rotterdam 

Ton Strooband is currently the Supporters and CSR Manager of Feyenoord Rotterdam. He, along with the Supporters and CSR Department, is engaged in realizing and strengthening the bond with the people in (supporters) and around (residents of Rotterdam) the club, based on the social ambitions of the club: Open Club, Open Stadium; Healthy, sporty and responsible lifestyle. Feyenoord has realized these ambitions by developing numerous projects such as ”Feyenoord Jobscorer”, ”Feyenoord Fancoach” and “Feyenoord Street League”. To make these projects and activities partly possible, the Feyenoord Foundation was created, which Ton is also Head of the foundation. The Feyenoord Foundation raises funds, supervises the proper spending and ensures a transparent administration. In addition, Ton has been involved with EFDN since its formation and has been appointed as the Chairman of EFDN since 2014.

Lucie Venet – OM Fondation

Lucie Venet has been working for the club for 15 years and is now responsible for the development of the club’s social commitment. She is the Executive Director of OM Foundation, the corporate foundation of Olympique de Marseille. Launched in 2017, it works in 4 main areas: education, entrepreneurship, employment, youth sports, and culture. It also carries out two regular initiatives: One volunteering programme and a seasonal Gala Dinner. Lucie will present their project “FC La Castellane”, a new project using education through football. Read more here


Matt Parish – Liverpool FC Foundation

Matt joined the LFC Foundation as Director in March 2019. Having started his professional life as a PE Teacher in South East London, he has over 20 years’ experience in sports and community development having previously worked at Charlton Athletic Community Trust (CACT) and Burnley FC in the Community (BFCitC), two of the leading football club charities in the UK. As Chief Operating Officer at CACT and Director of Education & Inclusion at BFCitC, Matt led the development of numerous innovative programmes including being commissioned to run local authority youth services, and alternative education provision for young people at risk of exclusion from mainstream schools. Read more here


Hilton Freund – Twinning Project

Hilton Freund joined the Twinning Project just prior to its launch and has been fundamental to the growth and success of the initiative. He ensures a sustainable dialogue and relationship is created between prisons and local football clubs. He also serves on the funding committee of the charitable foundation overseeing grant applications and educational bench marking. Together with David Dein, former Vice-Chairman at Arsenal FC and the English Football Association, Freund encourages prisons to use the social power of football. Read more here


Filip Lundberg – ENABLE Sweden

Filip Lundberg is Head of Sustainability at EFDN member Djurgården Football Club. The club is based in Stockholm in Sweden and won the Swedish league. Filip is developing, implementing, and communicating the club’s sustainability approach. He is also the co-founder and co-lead of the initiative ENABLE Sweden. Filip is an analyst and holds a Masters degree in Political Science. Read more here


Angelika Arkadi – AEK Athens

Angelika Arkadi is the General Director at AEK Athens. At the same time, the former UEFA Venue Director is the main contact for International Affairs. Mrs Arkadi will present AEK’s campaign which informs about the dangers for children and youth from the misuse of the internet. The club teamed up with the Cyber Security International institute to raise awareness among pupils and their parents. Together, both organisations have visited several schools in Greece and have held various workshops. Read more here


Sarah Medcalf – Newcastle United Foundation

With a certificate in fundraising, over twelve years’ of experience in the charity sector and nine years in commercial sales and marketing roles, Sarah has extensive experience in developing and overseeing funding programmes, cultivating relationships at a senior level, achieving and exceeding targets, project and people management, and building supporter relations. She joined Newcastle United Foundation in 2012, works on expanding the Development and Communications team and overseeing major gifts, corporate, grant, community and events fundraising. She is a member of the charity’s Senior Management Team which is responsible for strategy, leadership, management and organisational performance of Newcastle United Foundation and recently joined Mental Health Concern as a trustee. Read more here


Craig Wilson – Big Hearts Community Trust

Craig Wilson is the General Manager of Big Hearts Community Trust, the charity of Heart of Midlothian Football Club. Using the power and reach of football, Big Hearts aims to reduce social isolation with a focus on five key areas: Poverty, Kinship Care, Older People, Mental Health and Multi-Culture and looks to work in partnership with expert agencies. Read more here



Tanya Howden – Robotical 

Tanya Howden is the Learning Experience Designer for Robotical, the creators of Marty the Robot. As part of her role at Robotical, she is responsible for developing learning resources and leading outreach activities to engage young people from a wide variety of backgrounds. Through helping to set up the CoderDojo community in Edinburgh, she assisted Heart of Midlothian FC with setting up and running code clubs at their new Digital Skills Hub, including introducing a Robotics club through her work with Robotical. Read more here


Nicky Reid – SPFL Trust

Nicky Reid is the chief executive of the Scottish Professional Football League Trust which was set up in 2009 as an independent regulated charity associated with the Scottish Professional Football League. Nicky joined the Trust in November 2013 having spent seven years at Falkirk Football Club and Falkirk Football Community Foundation and became the first woman to be appointed to a top job at the national stadium, Hampden Park, when she became chief executive in October 2017. The charity has enjoyed unparalleled success during Nicky’s leadership, including the launch of its 2016-2021 strategic plan with a focus on inspiring and supporting clubs, helping them to build capacity to work with people in need, engage funders on national projects, and a renewed focus on establishing relationships at a national level. Read more here


Oriol Tomàs – FC Barcelona

Oriol Tomàs is an Economics graduate of the University of Barcelona and he holds a Master’s degree in Business Management from the IESE Business School. Professionally, he oversees investments in digital and property projects, he is also the Director General of NIKE Football in Spain and Portugal, the Marketing Manager at Danone and financial analyst for UK company Proctor and Gamble LTD. Between 2011 and 2013 he was a member of the sporting commission and as of the elections of 18 July 2015, he is a member of the Board of Directors.


Maria Vallés – Barça Foundation

Maria Vallés has been the General Manager of Barça Foundation since May 2016. From 2012 to 2016, she was the Director of Corporate Development at the Vicente Ferrer Foundation and member of the Board of Directors of Doctors Without Borders Spain. With over 20 years’ experience in the non-profit sector, she has held national positions as head of Communication and Advocacy at ISGlobal (Pedro Alonso), Executive Manager of the AIDS and Society Foundation and Head of Fundraising and Communication in Doctors Without Borders. She has also coordinated various programmes in the field of humanitarian aid and Development in Africa (Kenya) and Latin America (Guatemala). She has a Master in Cooperation and Development and a Diploma in Culture of Peace and Conflict Management and received training in International Management and Foreign Trade in Paris. Read more here 


Joan Marcet – Barça Foundation

Joan Marcet Vila, studied Journalism at the Autonomous University of Barcelona & Business Communication at the Radboud University in Nijmegen, the Netherlands and has been a content creator his whole career. He is a member of the management, definition and implementation team of the 4 main social media channels which have an aggregate audience of 5.5 million users. As a Social Media strategist for the Barça Foundation, Joan will provide insights on how to engage football fans with social based content online. Read more here


Aisha Al-Said Albella – Barça Foundation

Aisha Al-Said Albella is the Head of Partnerships, Innovation and Knowledge at Barça Foundation. She has worked as a project manager for several NGO`s and businesses, such as the International Cooperation and Ibero-America (COIBA), the Program of Governance of the Spanish Agency of International Cooperation for Development (AECID) in Mexico, and Responsible for CSR in the Deputy General Direction in SODERCAN. She has led as theGeneral Director of the Cantabria Coopera Foundation and has worked as an evaluation specialist in the Division of Evaluation at the MAEC. Read more here 


Yolanda Antin – Barça Foundation

Yolanda Antin has been part of the Fundació Barça team since 2009 and is currently Coordinator of Partnerships and Collaborations having previously been a Project Manager. With more than 20 years of experience, Yolanda formerly worked at the Research Centre for International Health of Barcelona (CRESIB) at the Hospital Clinic of Barcelona after 4 years working at Doctors Without Borders Spain. Yolanda is also the tutor of the internship plans for the students of the different disciplines and universities that do their internships at the Barça Foundation. She holds a BA in Philology, History and Social Policy of the Middle East from the University of Barcelona (Spain), an MA in Philosophy, Religion and Social Policy from the Hebrew University of Jerusalem (Israel) and has also obtained a Postgraduate in Publishing of Scientific Texts by the Pompeu Fabra University of Barcelona (Spain). Yolanda is also trained in Project Management and Human Resources.


Peter Davidson – Montrose Community Trust & John Crawford – Montrose FC

Peter is the Founder and Chief Executive of Montrose Community Trust, the award-winning charitable arm of Montrose Football Club, for whom he also assumes the role of Director. He previously worked as an Active Schools Coordinator, Sports Development Officer, Lecturer in Sport, Health & Exercise and also Head of Sports Science for both Inverness Caledonian Thistle FC and Dundee United FC respectively. Peter will be accompanied by John Crawford, who has been a Director of Montrose Football Club for over 25 years, and has assumed the role of Chairman since 2016. Read more here


Jochen Kemmer – CAFE

Jochen joined CAFE in July 2017 as the Disability Access Officer (DAO). In this position Jochen provides expert guidance and training to clubs, leagues, and national associations to support the effective implementation of the role. He is also in regular contact with these stakeholders to facilitate the exchange of best practices, and to advise on establishing partnerships with local disability NGOs, disabled fans and their clubs. Moreover, he is managing the European DAO Network Group (a group of 30 DAOs & National DAO coordinators from across Europe) which aims to exchange good practice, whilst developing a collaborative strategy to promote and develop the DAO role at European level. Read more here 


Greg Baker – Saints Foundation

Greg Baker is the Head of Saints Foundation and Community Partnerships at Southampton Football Club. Saints Foundation is the charity of the club, and exists to help transform lives in and around Southampton by supporting people of all ages and abilities to fulfil their potential to be more involved, healthier and empowered members of the community. The Foundation currently employs over 60 full-time members of staff and has an annual turnover of about £3 million. Prior to joining Saints Foundation in 2014, he was a Sports Partnership Manager at Comic Relief, one of the biggest charities in the UK. Read more here 


Thomas Buchanan – Celtic FC Foundation

Thomas Buchanan has worked for Celtic FC Foundation for five years and is the organisation’s principal bid writer. Thomas’ achievements include successful grant applications to The National Lottery Community Fund, Comic Relief UK, Scottish Government and BBC Children in Need, among others. As well as bid writing, Thomas’ experience also includes event management, community fundraising, marketing and public relations as well as charity governance and trusteeship. A graduate of the University of Glasgow, he holds an undergraduate degree in Politics and an MSc in Political Communication. Read more here


David Dale – Football Aid and Field of Dreams

David Dale has been working within the football industry for more than 20 years, including the development and organisation of one the world’s largest youth tournaments, and working with a number of professional clubs to arrange pre-season training camp and tournament strategies. In his current role as CEO of Football Aid and Field of Dreams, David has full responsibility for the organisation, working alongside some of the most influential clubs in world football along with governing bodies, key stakeholders, sponsors and partners, and maintaining and developing these key relationships. Under David’s leadership, Football Aid has enjoyed a successful expansion into Europe and the USA, and this is a key area and focus for Football Aid in the years ahead. Read more here 


Hubert Rovers – EFDN/ Healthy Football League

Hubert Rovers is one of the founders of EFDN and is currently the CEO, having worked in the football for development sector since 2007, previously as CEO of the NAC Breda Community Foundation and Project Manager of the Dutch More than Football Foundation. Hubert has extensive consultancy experience in supporting football clubs and organisations in setting up and implementing their CSR policy, M&E protocols, community projects, and fundraising activities. Read more here


More than Football Award 2019

The first edition of the ‘More than Football Award’ ceremony will be held during the 13th EFDN Conference. From an array of high-quality submissions for the award, the following 4 projects have been selected for the shortlist. The applicants selected for the shortlist are invited to make a 15-minute presentation of their project at the 13th EFDN Conference in Barcelona on the 19th or 20th of November. After all four presentations, the EFDN conference attendees will choose the winning organisation.


• Chelsea FC Foundation – Say No to Antisemitism
• Juventus FC – Juventus For Special@School
• Rangers Charity Foundation – Programme of Wider Achievement
• Shakhtar Social – Come on, Let’s Play!


Simon Taylor – Chelsea FC Foundation

Simon Taylor is Head of the Chelsea FC Foundation, one of the leading community organisations in sport. Taylor is a graduate of Newcastle University with almost 20 years of experience in the football industry. After leaving the Football Foundation charity, Taylor joined Chelsea in 2005 and helped create and establish the Chelsea Foundation in 2010. He has overseen the successful expansion of Chelsea’s community programmes throughout Southern England and 45 countries internationally. Read more here


Andrea Maschietto –  Juventus FC

Andrea Maschietto is the Sustainability Manager at Juventus FC. He is a sustainability practitioner with previous experience in the consultancy and industrial sector. He joined the club in 2017 and together with his team, he is developing and implementing the sustainability journey of Juventus FC as a football company. Read more here




Jamie Duncanson – Rangers Charity Foundation

Jamie Duncanson has been involved in Education/Employability for a period of 19 years. He first started on this pathway as Rangers FC’s Trainer/Assessor delivering accredited awards to the club’s apprentice players. Jamie then spent a 14-year period within Glasgow City Council’s Education Services in a variety of roles, latterly being based within one of the city’s secondary school establishments as an Employment & Skills Manager. Jamie joined the Rangers Charity Foundation in 2017 as a Senior Community Executive focusing on Education and Employment. Read more here 


Inna Khmyzova- Shakhtar Social Foundation

Inna Khmyzova has been part of FC Shakhtar since 2005. She led the marketing department of FC Shakhtar for more than 10 years. Inna was appointed as Director of Shakhtar Social Foundation in January 2019. Inna develops and maintains social activities in various fields of action like health, gender equality, social inclusion, education, and charity. Inna promotes the development of grassroots football in Ukraine, making an impact to change lives of kids and the community itself. Read more here