Confirmed Speakers


Mr Klomp, Head of Corporate Communications at the UEFA, will present about the multiple award-winning #EqualGame campaign and thus UEFA’s promotion of diversity, inclusion and accessibility. Peter Klomp has been active in sports sponsorship for many years. He joined UEFA as Head of Corporate Communications in 2016 and is responsible for all of UEFA’s corporate messaging across analogue, digital and social channels, including internal and external communications, CSR campaigning and reputation management



For more than two years, Elena Montoro is responsible for the design and implementation of projects, partnerships and the institutional representation of the LaLiga Foundation. Mrs Montoro’s presentation will centre on the LaLiga Genuine project, a social responsibility and integration initiative, that has led to a league composed of teams of people with intellectual disabilities. The presentation includes the aims and activities of the project and how the partnerships with the clubs and other stakeholders are formed. Mrs Monoro will also provide an overview of other LaLiga Foundation activities that make an impact on Spanish society on a daily basis.


Mr Kempf is the Deputy Manager of the DFB Foundation Sepp Herberger. The oldest football foundation in Germany is engaged in the development of disability football and encourages programmes aiming to build up partnerships between schools and clubs or deals with the reintegration of young offenders through football. As Project Manager in disability football, Mr Kempf is leading all the projects for disabled members of the German football family. In recent years, he worked in the CSR department of the Bavarian Football Federation. He also studied Sports, Business & Law and additionally works as a football coach within the DFB Talent Development Programme.



The Coordinator of the KAA Gent Foundation will represent the conference hosting partner and present all social facets of the club. The KAA Gent Foundation is a well respected innovative force, both in Gent’s sports environment and in the local community. The Belgium first-division club is an organisation with a social purpose with a distinct social commitment: the KAA Gent Foundation.


Yolanda Antin – Barça Foundation

Yolanda Antin has more than 20 years of experience in the social and academic world.  BA in Philology, History and Social Policy of the Middle East from the University of Barcelona (Spain), and MA in Philosophy, Religion and Social Policy from the Hebrew University of Jerusalem (Israel), she obtained a Postgraduate in Publishing of Scientific Texts by the Pompeu Fabra University of Barcelona(Spain) and has also been trained in Project Management and Human Resources.

Her professional career has been developed in the Research Centre for International Health of Barcelona (CRESIB) at Hospital Clinic of Barcelona and at Doctors Without Borders Spain. She is currently Coordinator of Partnerships and Collaborations at Barça Foundation, where she is involved since 2009, work that she combines with the internship plans of the students of different disciplines and universities.

Neil Hart – Burnley FC in the Community

Neil Hart is the Chief Executive Officer of Burnley FC in the Community, the official charity of Burnley Football Club. With 18 years’ experience working in the community sport sector, Neil is the strategic lead for the organisation, driving the charity’s objectives and its mission to inspire, support and deliver change in communities. Neil founded Burnley FC in the Community in 2014 with just three members of staff and without a penny in the bank account.

Under Neil’s leadership, Burnley FC in the Community has grown into a multi-million pound organisation, now employing over 100 people, delivering over 40 community projects across East Lancashire and overseas and engaging with over 27,000 people in the last year alone. The charity’s achievements have been recognised numerous times, with Burnley FC in the Community winning Community Club of the Year at the  Northwest Football Awards in 2015, 2016 and 2017, as well as picking up Best Corporate Social Responsibility Scheme at the 2017 Football Business Awards in London.

Maarten van Holstein – Feyenoord Rotterdam

Maarten van Holstein started his working career in Youth work and joined Feyenoord Rotterdam in 2013 as a Fancoach. After a few years as a Fancoach, Maarten became the team leader at the Supporters department and supervises 5 supporters liaison officers and a group of staff members who are responsible for all special requests from supporters. The Supporters team of Feyenoord is responsible for taking care of all the interests of the supporters of the club.

Coaching the fans in a preventive and reactive approach is the essence of this project. The aim is to create a safe and positive atmosphere In the stadium and in the community. Contacts with fans within the target group of 12-to 23-year-olds are established and maintained throughout the week to offer supporters a helping hand.

Like the city of Rotterdam, Feyenoord is also experiencing problems when it comes to aggression, drugs and alcohol. Young people are always looking for something or a group to belong to. In this project, we try to show young people that you do not necessarily have to belong to a bad group. By organising activities, establishing a relationship and letting young people feel that they are part of the club, we try to let them be part of the positive side of the club.

Maelle Trarieux – Olympique Lyonnais

Maelle has been working in the field of CSR for the past 10 years, after graduating from Paris’ Engineering School of Agronomy. After several years as an LCA (life-cycle assessment) analyst and CSR auditor, she joined the Olympique Lyonnais CSR department with two main objectives: as Head of OL Foundation to lead the strategy of OL Foundation and as CSR expert to roll out and manage a new CSR action plan for OL Group. It enables her to collaborate with all the departments of the club, including professional male and female players, and to build a global project that also stimulates business.


Jason Morgan – Charlton Athletic Community Trust

Jason Morgan MBE established the community programme at Charlton Athletic Football Club in August 1992 through a partnership between the Club and the Professional Footballers’ Association. Following years of expansion and success in community development, Charlton FC then set up the Charlton Athletic Community Trust (CACT) with Jason becoming the Chief Executive in 2009.

In 2017-18, CACT celebrated 25 years of community work with a series of anniversary events and published its first organisation-wide Impact Report which calculated that community work has a social value of more than £31 million.

Yuri Sviridov – Shakhtar Donetsk

Yuriy Svyrydov is involved in a variety of projects since 1995 and was appointed as Director of the Marketing and Communications department in FC Shakhtar in June 2011. Yuriy has established the first grassroots football project in Ukraine – “Come On, Let’s play!” in Donetsk from 2013. Throughout this period Yuriy committed to organise the following social projects – “Come On, Let’s Play!” , “Young Coach Education Programme” in tandem with UEFA Foundation for Children and Football Club Social Alliance, “Changing lives through football” workshop with FC Feyenoord Rotterdam and the “Educational programme for coaches” in partnership with LaLiga. Yuriy promotes the development of grassroots football in Ukraine, making an impact to change the lives of children and within the community.

Tim Breitbarth – European Association for Sport Management

Tim Breitbarth received his PhD from the University of Otago and in the past decade held positions as professional marketing director, principal academic at Bournemouth University, and visiting professor at the University of Cologne, for example. Strategic marketing and management, media and communications, CSR, and sport business are central to his research, publications and consultancy. Amongst other, he is the co‐founder of the German CSR Communication Congress series; scientific chair of the European Association for Sport Management; and has been a tutor in the professional development certificate course ‘CSR management in sport’ co-run by the DFL Foundation and the Nuremberg Chamber of Commerce.

Karolina Kalinowska – Legia Warsaw

Karolina Kalinowska graduated from the University of Warsaw and holds a master’s degree in Political Science. For many years she has been working in the field of music, sports and corporate event management. She has worked for the Legia Foundation for three years now and, as Chief Project Manager, is responsible for all areas of foundation’s activity, such as project management, coordinating work of the staff, administration, communication, and partnerships.



Andy Taylor – Aston Villa FC

Andy Taylor joined Aston Villa in 2017 to oversee the operations of the Foundation and Aston Villa Ladies with aim to re-engage the football club with the local community and the ensure that both departments were at the heart of the clubs strategy moving forwards. Before joining Aston Villa, Andy worked for The FA and Burton Albion Community Trust.

Andy will present Aston Villa Football Clubs Corporate Social Responsibility strategy, ‘Supporting Our Own’. The strategy was launched in 2017 and is managed by Aston Villa Foundation.

Michael Viggars – European Healthy Stadia Network

Michael is a project manager at the European Healthy Stadia Network, an NGO dedicated to helping national governing bodies of sport, league operators, clubs and their foundations to develop their stadia as health-promoting environments. Based in the UK, Michael has been directly involved in several UEFA projects, regularly undertaking bespoke health-impact assessments for UEFA’s club competition finals and major international tournaments and was directly involved in the Respect Your Health No Tobacco programme that operated at UEFA EURO 2016. Michael also coordinates the European football family’s support for World Heart Day.

                                Fabio Graziosi, UNRIC

Fabio Graziosi is responsible for the Italian Desk in the Brussels-based United Nations Regional Information Office for Western Europe (UNRIC) since 1 September 2004. Prior to this, Mr Graziosi was Regional Information Officer for the UN Peacekeeping Mission in Kosovo (UNMIK), from October 1999 through August 2004. He was also working for a three-year stint as Seconded National Expert in the European Commission’s Directorate for External Relations (1996-1999), while the beginning of his UN career was as Information assistant at the Rome-based UN Information Center (UNIC Rome) in 1992/93,  while also getting further short-term contracts with the UN system (IFAD Rome, UN Information Service Vienna). He is also often invited as a lecturer, to provide his insightful observations on UN peace & security, peacekeeping, public information, SDGs and other UN-related  topics in a number of training activities organized by academic institutions.

                               Bert Ballegeer, ProLeague

Bert Ballegeer studied social work and Social Profit Management. After four years as a social worker in a public health fund, he worked as a director in a Center for vulnerable youth in Brussels for one and a half years. In 2009, he became involved with the Belgian Homeless Cup (BHC). Under his leadership, the organization grew from a few local initiatives to a national organization spanning 39 homeless teams. Through BHC, every week more than five hundred homeless people play football, reconnect with social structures and change their lives.


                              Aisha Al-Said Albella, Barca Foundation

Aisha Al-Said Albella is the Head of Partnerships, Innovation and Knowledge at Barça Foundation. She has worked as a project manager for several NGO`s and businesses.  She has also worked at the International Cooperation and Ibero-America (COIBA) from its Foundation; supported the management of the Program of Governance of the Spanish Agency of International Cooperation for Development (AECID) in Mexico between 2007 and 2008; been responsible for CSR in the Deputy General Direction in SODERCAN; and led as General Director of the Cantabria Coopera Foundation between 2009 and 2012. Later, she worked as an evaluation specialist in the Division of Evaluation at the MAEC. Aisha holds a degree in Political Science and Administration from the University of the Basque Country, a Master’s Degree in International Decentralized Cooperation by the same university, a Master’s Degree in Program Evaluation and Public Policy from the Complutense University of Madrid, and a MBA from the University of Cantabria.

Study Visits

Pierre Van der Veken: ‘Breaking barriers through football’, Ghelamco Arena.

The core business of the KAA Gent Foundation is supporting and organising social and emancipatory projects for underprivileged groups in society. At the ‘Gantoise Plantrekkers’ the KAA Gent Foundation works with homeless people, people who are part of assisted living projects, refugees, people who are recovering from a drug or alcohol addiction and work with the football values of diversity, respect, friendship and Fairplay. We create a safe environment where we help them find their way, in cooperation with the ‘Straathoekwerk’ Services (public service of social workers embedded in neighbourhoods) and the Emancipating Work Services. Both a women’s and a men’s team participate as KAA Gent in the Belgian Homeless Cup. Meanwhile the ‘Geestige Buffalo’s’ is a team for inhabitants of Ghent with psycho-social problems. In cooperation with the different services for mental health, we lower the barrier for psychiatric patients to participate in sports.

Pierre Van der Veken is a staff member of the KAA Gent Foundation since September 2014. Together with social workers within KAA Gents community projects, he elaborated the #COBW methodology to strengthen all sorts of skills of the people who participate in the social-emancipatory programs of KAA Gent Foundation.

Ellen De Jans, ‘KAA Gent in the neighbourhood’, Community House Bij Pino.

KAA Gent wants to assist in building a beautiful future for Nieuw Gent-Steenakker, in the neighbourhood of the football stadium, through working with inhabitants and local organisations who are working to improve the neighbourhood. At the Rerum Novarumsquare we take care of the Bij Pino, an easily accessible community centre we manage in cooperation with local inhabitants and other organisations. At the same time, socially innovative neighbourhood sports and school sports initiatives such as the Buffalo Cup and the Buffalo League are organized in and in cooperation with the neighbourhood. In January we start with a dance initiative for boys and girls, between the apartment buildings of Nieuw Gent: the Buffalo Dance Academy. With this program, KAA Gent won the ECA CSR & Community Award 2018.

Ellen De Jans is a staff member of the KAA Gent Foundation since December 2016. She manages community house Bij Pino participates in local advisory councils and network groups shaping the future for the neighbourhood and its inhabitants.

Filippe Van de Craen –  ‘Every Talent Counts: coöperation with grassroots football clubs’, HT Zwijnaarde

In 2014, the city of Ghent and KAA Gent awarded an important role to the KAA Gent Foundation in support of youth football in Gent. 13 football clubs in Gent accepted the invitation and work together with KAA Gent in the program ‘Every Talent Counts’. Together they have one goal: creating a pleasant football environment in Gent where the well-being of the children and youngsters is key and where every young player (male or female) gets the opportunity to develop both on a personal and on a sportive level, because Every Talent Counts. By now, the project involves all Gent football clubs with a youth department, 200 youth coaches and over 3000 young players. Accessible training for youth trainers, youth coordinators and club directors strengthen the base of Gent’s football clubs.

Filippe Van de Craen is project manager of the KAA Gent Foundation since july 2018. He guides the grassroots football clubs in their social role.


The 11th EFDN Conference starts on 13 November at 9.30am and ends at 5 pm. Our exclusive EFDN network dinner starts at 7 pm. The second day of the conference (14 November) starts at 9.45 am and will finish at 3 pm. An additional stadium tour is free for EFDN Conference attendees and will start at 3.15 pm.