James Flude – Speaker at the 19th EFDN Conference

James Flude – Speaker at the 19th EFDN Conference

James Flude is a Head of Business Development at MatchWornShirt and will be one of the speakers of the 19th EFDN #Morethanfootball Conference in Seville from the 20th until the 22nd of March 2023.

James is a Head of Business Development at MatchWornShirt and joined the organisation in 2022 following seven years working in partnership activation and development across Formula 1, Formula E and football. James is passionate about the industry and the role that partnerships can play in enabling the amazing work that charitable partners and club foundations do. 

During the conference in Seville, James Flude will present the presentation called ‘MatchWornShirt – The Fabric of the Game – Digital Fundraising in a commercial world.’. The presentation will showcase the role that the members of MatchWornShirt play in digital fundraising for clubs and foundations, and the substantial charitable revenue that the organization can now secure and expand within wider commercial partnerships. James will re-introduce the platform and discuss the evolution of MatchWornShirt over the past few years.

His presentation will include the following items:

• Who are MacthWornShirt

• The mutual benefits of commercial / charity partnerships

• The opportunity for clubs and foundations