Club Brugge’s Peter Gheysen at 12th EFDN Conference

25 February 2019

Club Brugge’s Peter Gheysen at 12th EFDN Conference

This upcoming week, we will continue to announce all individual speakers for the 12th EFDN Conference. Our next speaker is Peter Gheysen of Club Brugge, who will present the “Start to Run” programme.


Peter Gheysen is Foundation Manager at Belgian football club Club Brugge and is responsible for the CSR policy, strategic planning and general management of the projects of Club Brugge Foundation. Peter will present “Start to Run @Club Brugge” which is a training programme that focuses on both starting runners and already advanced runners.

The main themes of his presentation will be: Increasing physical activity and tackling obesity with fans and local residents; creating communities with people from different social backgrounds; and fundraising sports event by using the power of the football club.

The popular “Start to Run” project has been running at the club since 2010, having already trained more than a thousand fans and local residents throughout the years. With the support and motivation of the running coaches of Club Brugge Foundation anyone can easily run 5, 10 of 15 km after a mere 10 weeks training. In the area of the football stadium, a running course has been implemented around the training ground pitches and buildings . Arising out of the success of the “Start to Run” project, the Club Brugge Foundation have organized a successful fundraising event: the “Club Brugge Foundation Stadium Run”, with a trail straight through the dressing rooms, museum, pitch side, etc.

Peter collaborates with more than 120 enthusiastic volunteers and project partners within their 17 community programs. In 2015, 2016 & 2018, Club Brugge received the Pro League+ Club Award as CSR pioneer in Belgian professional football.