David Dale presents Football Aid at 13th Conference

1 November 2019

David Dale presents Football Aid at 13th Conference

David Dale, CEO of Football Aid and Field of Dreams presents their charity work at the 13th EFDN Conference in Barcelona in November.

Passion for Football – Compassion for others

The concept of Football Aid is simple – to allow fans – who have only been able to dream about it – the chance to experience the thrill of match day: to pull on their exclusive personalised shirt in the changing rooms, walk down the tunnel to the sound of a cheering crowd, step out onto the hallowed turf and represent their team in a never to be forgotten 90 minutes of football!

Football Aid has been delivering the ultimate in pitch day experiences ever since 2001 and in that time we’ve allowed over 18,600 football fans the chance to Live the Dream in 705 matches all over the UK, Europe and USA. The core events are the Live the Dream matches we run in association with our member Clubs, but our inventory also includes a wide range of International matches and Training Day experiences as well.

Football Aid was created as a unique way of raising money for charity and voluntary organisations. Through our parent charity, Field of Dreams’ multi-beneficiary grant award scheme, the funds raised from the Football Aid events are distributed to Diabetes research and management projects, as well as a wide range of charities and community projects nominated for funding by our partner Clubs and we’re extremely proud to have donated over £2.2M+ in charitable grants since 2001.

David Dale – Football Aid and Field of Dreams

David Dale has been working within the football industry for more than 20 years, including the development and organisation of one the world’s largest youth tournaments, and working a number of professional clubs to arrange pre-season training camp and tournament strategies. In his current role as CEO of Football Aid and Field of Dreams, David has full responsibility for the organisation, working alongside some of the most influential clubs in world football along with governing bodies, key stakeholders, sponsors and partners, and maintaining and developing these key relationships. Under David’s leadership, Football Aid has enjoyed successful expansion into Europe and the USA, and this is a key area and focus for Football Aid in the years ahead. David also works closely with prominent corporate and sponsor brands and organisations currently involved in the industry along with those looking to enter the marketplace. All of which has seen him nurture relationships within the industry to ensure Football Aid is regarded as the original and premium football themed charity of its kind.