Saints Foundation’s Nicole Wilde, Greg Baker to Showcase Strategy

13 October 2020

Saints Foundation’s Nicole Wilde, Greg Baker to Showcase Strategy

Greg Baker, Head of Saints Foundation and Nicole Wilde, Saints Foundations’ Marketing and Media Manager will both be presenting the topic of how the Foundation refocused their strategy and purpose at the 14th EFDN #Morethanfootball Online Conference

Greg is the Head of Saints Foundation at Southampton Football Club. Saints Foundation is the charity of the club and exists to help transform lives in and around Southampton by supporting people of all ages and abilities to fulfil their potential to be more involved, healthier and empowered members of the community. Saints Foundation currently employs over 60 full-time members of staff and turns over just under £3 million per year. Prior to joining Saints Foundation in 2014, Greg was Sports Partnership Manager at Comic Relief, one of the biggest charities in the UK.

Nicole is the Marketing and Media Manager at Saints Foundation. Nicole is responsible for all marketing and media outputs of the charity, working with a small team. Nicole previously worked for the club, moving to Saints Foundation in 2019. Priorities in the role include delivery of marketing and media strategy, including promoting internal and external advocacy, ensuring consistent quality of outputs and supporting the Foundation’s community delivery through marketing and communications.

Refocusing our strategy and purpose

In 2019, Saints Foundation launched its refocused purpose and delivery strategy, building on years of positive work in the community. Working with Southampton Football Club, charity trustees and the Foundation staff team, they came up with a series of words and statements that people felt reflected their work. Greg’s and Nicole’s session will explore how the Foundation turned that into something that is easy to understand for all, including their own staff team, demonstrating their commitment to the local community and this is something that the Foundation is proud to share. The presentation will also focus on how they have launched this publicly through an integrated marketing strategy, embraced by both the Foundation and the club, finalising on what their next steps in the process are.