Joan Marcet presents on the Social Media approach used by Barça Foundation
Stories that inspire communities: The Power of Social Media
The presentation will be a brief summary of the approach that the Barça Foundation uses on it’s social media channels and will include a few examples and an overview of the strategy that the foundation has been implementing for the last 2 years. This strategy has proved to be successful as the Barça Foundation managed to obtain above-average engagement rates on its content. The key points to take from the presentation are,
– Insights on how to use the brand assets in favour of the social mission,
– Defining and implementing social media strategies for sport-based social projects and
– Examples of stories from beneficiaries that work in social media.
Joan Marcet – Barça Foundation
Joan Marcet Vila, studied Journalism at the Autonomous University of Barcelona & Business Communication and at the Radboud University in Nijmegen, the Netherlands and has been a content creator his whole career. He is a member of the management, definition and implementation team of the 4 main social media channels which have an aggregate audience of 5.5 million users. As a Social Media strategist for the Barça Foundation, Joan will provide insights on how to engage football fans with social based content online.
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