Nicky Reid – Speaker at the 20th EFDN Conference
Nicky Reid, Chief Executive of The Scottish Professional Football League (SPFL) Trust, is a confirmed speaker at our 20th EFDN ‘Making Football Matter’ Conference in Athens from the 13th until the 15th of November 2023.
Nicky Reid was appointed Chief Executive (CEO) at the SPFL Trust in September 2017 becoming the first female CEO at the national level of the game in Scotland, having previously served in programme and general manager roles during a decade at Hampden Park. She is responsible for steering the strategic direction of the SPFL Trust and represents the organisation on the national and international stage. Nicky has overseen a complete transformation of the SPFL Trust into a multi-million pound charity, delivering funding and programme specific activity across all 42 associated community trusts and SPFL clubs, and more recently with the new SWPL. She previously spent seven years at Falkirk Football Club and the Falkirk Football Community Foundation. The SPFL Trust is an independant registered charity.
The demographic of football fans include a significant proportion of people who are over weight and at risk of, or living with, Diabetes. Where other mainstream interventions have failed to engage, Football is succeeding. Nicky will discuss the Football Fans in Training programme, how it works, how it could compliment your existing activities, and how a league wide approach could attract signifincant investment.
”One of my favourite projects is our Festive Friends programme that supports socially isolated older people at Christmas. Whilst a happy time for most, it can often be really difficlut for many. We started in 2016 and our target was to support 500 older people with a chrsitmas meal, wrapped christmas present and companionship at clubs. In 2022 we reached a milestone, supporting over 5000 people across Scotland. Now the programme signposts for further support, delivers hampers to those who are house bound, finds carpets, cookers, clothing for those most in need….. one gentleman in his 80s burst into tears receiving his hamper which contained a £10 supermarket voucher. It turns out that for the first time ever, he had been unable to afford to get his wife of over 50 years a Christmas present. He cried tears of joy becasue he could now use the voucher to buy her a gift.”Nicky about her best CSR moment in football