Malmö FF at 12th EFDN Conference

5 March 2019

Malmö FF at 12th EFDN Conference

With the 12th EFDN ‘#Morethanfootball’ Conference now only 3 weeks away we are very happy to announce Karin Heri of one of Sweden’s leading clubs, Malmö FF, as a speaker. Karin will present the Careeracademy programme of Malmö FF in the community.

Career guidance and matchmaking through football, is that possible? Karin will take you on a journey starting in Malmö in 2013 all the way through to the present day with the initiative currently being scaled nationwide in Sweden through a collaboration between the member-owned Swedish Professional Football League and the Public Employment Service. The presentation will no only focus on the positives but just as importantly will discuss the mistakes made and lessons learned, the do´s and don’ts and the substantial outcomes from this collaboration between the club, its sponsors and the public sector. Together they have proven that stakeholders from different sectors can all get behind a societal challenge and produce creative solutions that can benefit the target group, the club, its sponsors and the municipality.

Karin Heri – Malmö FF

Karin Heri has been working for the last 5 years at Malmö FF, the most successful professional football club in Sweden, as Head of Malmö FF in the community, where amongst other things, she is leading the clubs initiatives against unemployment and racism.

As well as all this, she also is also working as the National coordinator for employability at the Swedish Professional Football League, helping other Swedish professional clubs in their collaboration with the public employment service and municipalities. She is currently scaling the Malmö FF initiative ‘Careerday with Football’ to other clubs in the Swedish professional league.

She has a never-ending engagement for collaboration between the public, private and third sectors. Before joining the club, she worked as a project manager at a municipality within the educational field focusing on entrepreneurial learning and collaboration between the public and private sector. Between 2005 and 2012, she was an office manager and a senior recruitment specialist with expertise in appointing executive positions in the public sector.

Karin started her career in Switzerland where she studied International Hotel Management and spent 8 years holding different executive positions within the hospitality industry.